微信公众平台在图书馆阅读推广中的应用研究--以广东省独立院校为例

摘要

After nearly 4 years of development, WeChat public platform has been playing an increasingly important role in the reading promotion of college libraries. This paper investigates and analyzes the status quo of the WeChat public platform of 14 in-dependent colleges in reading and promoting work in Guangdong Province, and finds out the characteristics and problems of the WeChat public platform of the independent college library in reading and popularizing work. Through the investigation and analysis, the paper puts forward some suggestions for the appli-cation of WeChat public platform in the reading promotion activi-ties of Guangdong independent college libraries.%微信公众平台经过近4年的发展，已经在高校图书馆的阅读推广工作中发挥着越来越重要的作用。本文对广东省14所独立院校图书馆微信公众平台在阅读推广工作中的现状进行调查分析，以期发现独立院校图书馆微信公众平台在阅读推广工作中的特点及存在的问题。通过调查分析，为微信公众平台在广东省独立院校图书馆的阅读推广活动中的应用提出建议。