中国企业商业模式创新特征--基于内容分析法的研究

摘要

In Apabi database ,from published articles on the business model innovation ,this paper selects 139 as valid samples .By using the content analysis , the finding shows as follows .( 1 ) From the innovation aspects , the element innovation is higher than the relationship innovation between the elements , and the performance for system innovation capability of the business model is not strong .The foothold is imited ,for most business only involves two or three elements of innovation ,and more involves the marketing business model innovation .( 2 ) The measure of innovation effect , market achievements and financial indicators are most used when Chinese enterprises measure the business model innovation effect ,while operating efficiency indicators are seldom used .%在阿帕比中国报纸资源全文数据库发表的关于商业模式创新的文章中，本文选取符合条件的139篇作为有效样本，使用内容分析法进行分析。结果表明：（1）创新内容方面，中国企业商业模式创新的要素创新高于要素间的关系创新，表现为商业模式的系统创新能力不够强；创新立足点比较少，大部分企业只涉及2～3个要素的创新，并且围绕营销的商业模式创新比较多。（2）创新效果的衡量方面，中国企业衡量商业模式创新效果使用最多的指标是市场效果指标与财务指标，最少的指标是运营效率指标。