高职高专《汽车营销实务》课程教学方法研究

摘要

The course Automobile Marketing Practice in higher vocational col eges is a core course for automobile marketing specialty.It requires that the students master the basic theory and method of automobile marketing,and cultivates students’practical ability.Therefore,the teaching concept of teacher-certered and theoretical knowledge as teaching key in the traditional teaching mechod,has not been able to meet the requirements of modern teaching.Aiming at the existing problems in teaching,the paper puts forward a new teaching method --- the project teaching method. This method can make the whole process of teaching become a process of student-center while teacher guided.It reflects throughly the students’ learning initiative,positivity and creativity. Through the reformation of teaching methods,it hopes that the students majored in automobile marketing can possess the basic ability and quality of undertaking the marketing work in the future.%高职高专《汽车营销实务》课程是汽车营销专业的核心专业课，学生在掌握汽车营销基础理论和方法的同时，更要培养学生实际的能力。因此，传统教学中以教师为主以理论知识的灌输为讲授重点的教学理念，已不能适应现代课程的教学要求，针对目前教学中存在的问题，提出新的的教学方法---项目教学法，我们将学生作为该教学模式下的主体，教师作为学生引导者做好引导工作，此方法中使整个教学过程以学生为主体，老师引导，充分的体现学生学习的创造性、主动性、积极性。通过改革教学方法，使汽车营销的学生具备在未来工作中有承担营销工作的基本能力和素质。