Base on Chinese history of electricity and the envi⁃ronmental conditions , this paper introduces the significance of the pre purchase electricity model and the domestic and foreign imple⁃mentation of pre⁃purchase power, revealed that the pre purchase electric energy is a great change of the sale of electricity side of do⁃mestic power grid enterprise. After the implementation of technical support and legal risk, the paper finds out the weak links of service marketing, reference of the power unit of innovation quality service content, puts forward the concept of providing value⁃added services for pre⁃purchase electricity, lists the contents of value⁃added ser⁃vice, discusses the ways and methods of promoting.%从我国的用电历史及国情环境出发，介绍了预购电模式的意义及国内外推行预购电的情况，提出预购电是国内电网企业售电侧的一次转变。阐述实现预购电的技术保障及需要规避的法律风险，分析目前营销服务中的薄弱环节，借鉴国内各电网企业创新的优质服务内容，提出了为预购电提供增值服务的概念，列举了增值服务的内容，探讨了推广预购电的措施与方法。
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