盐城市沿海生态旅游发展SWOT分析及对策

摘要

This article depends on introducing some related concepts of ecological tourism and coastal ecological tourism. Then in the view of strengths, weaknesses, opportunities, and threats to analysis ecological tourism in Yancheng coast, which is called SWOT analysis method. Several suggestions about Yancheng coastal ecotourism are given, which expects to provide basis for decision making and protection coastal resources.%在介绍生态旅游以及沿海生态旅游相关概念的基础上，应用SWOT分析方法，对盐城市发展沿海生态旅游的优势、劣势、机遇和威胁进行系统分析，提出了新时期盐城市发展沿海生态旅游的几点建议，以期为更加合理有效地利用和保护沿海资源提供决策依据。