雅安市桃花山生态观光农业园SWOT分析及发展对策(英文)

摘要

By using SWOT Analysis, the internal strengths and weakness, and the external opportunities and challenges of Taohua Mountain Ecotourism Agricultural Park were discussed. The result showed that Taohua Mountain was unique in scenery, rich in rural tourism resources and broad in market prospect. However, the tourism products were monotonous, lack of characteristics and depth; the ecological environment was weak; the tourism staff was with low quality; some parts of the area were in poor sanitary condition, restrained by season and periodicity. Meanwhile, there existed some opportunities and challenges in this park. The opportunities mainly contained policy opportunity and transference of tourists’ preference. The challenges primarily included challenges from urban tourism spots of Ya’an City and surrounding cities, and threats of sustainable use of tourism resources resulting from blind exploitation of fruit production area. And the corresponding development countermeasures were put forward, that is, to develop diversified tourism programs, to allocate mountainous resources according to local conditions, to train the local tourism staff, to dredge the area with poor sanitation, to diversify business with other industries supporting the development of tourism agriculture.