Advertising helps manufacturers to increase profits, manipulates attitudes, and shapes lifestyle. As an indispensable part of advertising, slogans possess unique syntactic features. Through analysis of 100 ad slogans, the author tries to find out the most frequently used sentence type(s) and structure(s). The statistics show that declarative sentences especially simple ones are the most frequently used type; phrases and fragmental elliptical sentence are preferred structures in slogans. They make the slogans simple,short, and precise to remember and recall.
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