Responding to the increasingly heated discussion of environmental issues and the mounting concern about ecological degradation, the present thesis is to try formulating a comprehensive and specific theoretical model for exploring the ecological ide-ologies revealed in the online Chinese resort profiles. In this model, Fairclough's three-dimensional model draws upon the Subsystem of Appraisal Theory-Attitude as the specific analytical framework and the ecological philosophy in the scope of ecocriticism as the specific explanatory tool for the exploration of ecological ideologies in these texts. Thus, the present thesis finds a point where CDA, Appraisal Theory and Ecocriticism work together to conduct a discourse analysis, which not only broadens the theoretical scope of each, but makes these theories better serve the practical course of environment protection.
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