The Chinese traditional tea culture that has reflected Chinese culture for five thousand years should be presented in the tea packaging design by using Chinese traditional cultural elements to propagate Chinese traditional cultural artistic conception and lasting appeal.The purpose of this paper is to research how to present the deep cultural inside information and oriental characteristics in packaging design,which can make entire world feel the depth and profound of Chinese culture when the Chinese traditional tea culture go into the international stage.More importantly,a particular packaging design could increase the merchandises' attraction and concentrate people's attention on them.
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