引入众包模式的阅读推广服务路径、策略及思考

摘要

To serve the teaching and research effectively, university library should rely on the external force to carry out diversified promotion activities. In this paper, the necessity and feasibility of library reading promotion service by implementing crowd-sourcing model are analyzed. The path and strategies in university libraries to carry out the reading promotion service by crowd-sourcing model are put forward. It attracts people with different cultural backgrounds to participate in the reading promotion work by crowd-sourcing, and helps to establish a diversified reading promotion service system, then makes the reading promotion activities more innovative and inclusive.%高校图书馆要有效地服务于教学科研，需开展多样化推广服务，而多样化推广服务需广泛借助外力。论文分析图书馆阅读推广服务推行众包模式的必要性和可行性，展示众包模式在阅读推广服务中的应用路径，提出基于众包模式的阅读推广服务策略。通过众包模式吸纳不同文化背景的人员参与阅读推广工作，有助于建立多元化阅读推广服务体系，提高阅读推广活动的创新性和包容性。