基于风格意象的罐车形态设计研究

摘要

针对罐车形态提出风格意象约束的设计方法，建立风格意象变量与形态设计变量之间的映射模型，通过实验获取描述罐车形态的形容词对，分析国外主要品牌产品的风格意象特征，建立罐车形态风格意象的意象空间。提出面向风格意象的罐车形态设计方法，并根据此方法设计出符合客户风格意象要求的案例。%Based on the research of product style image ,established the mapping model between style image variable and form de-sign variable using semantic different method and image scale in the research of tanker form style image .The adjectives of tanker form were obtained and the image space of tanker form was build .The method of tanker form design for style image could enhance the production continuous innovation and maintain the sustainable development of enterprises .