构建新模式医药电商平台的探讨

摘要

目的:对新模式医药电商平台的构建进行探讨.方法:运用文献研究、对比研究、调研访谈法,力求获得针对性强而有价值的信息.结果:通过对我国现行的医药电商政策实施情况、经营模式、法律法规等三个方面进行研究,发现我国现有医药电子商务平台不可避免的存在诸多问题.结论:通过构建新模式医药电子商务平台促进中国医药电商行业的发展.%Objective:To explore the construction of a new model of pharmaceutical e-commerce platform.Methods:Using literature research,comparative research,investigation and interview,and strive to obtain targeted and valuable information.Results:Through the research of three aspects of China's current pharmaceutical e-commerce policy implementation,management mode,laws and regulations,found that there are many problems in China's existing pharmaceutical e-commerce platform is inevitable.Conclusion:Through the establishment of a new model of e-commerce platform to promote the development of pharmaceutical industry in china.