基于运营商大数据的内容产品运营系统设计

摘要

In order to make full use of abundant data resource of communication operators and provide operation support for content -based products of communication operators , it designs a content product operation system based on big data of operators .The system not only exploites user behavior data of content -based products , but also uses big data such as basic information , internet behavior and position information of communication user side.The system realizes the functions such as index monitoring , product recommendation and personalized con-tent recommendation , improves the efficiency of content -based product operation , and enhances the product recommendation and personalized recommendation effect .%为了充分利用通信运营商的大数据资源，给运营商的内容型产品提供运营支撑，设计了一种基于运营商大数据的内容产品运营系统。不仅利用了内容型产品本身的用户行为数据，而且利用了通信用户侧的基础信息、上网行为、位置信息等大数据。实现了产品运营指标监控、产品推荐、内容个性化推荐功能，提高了内容型产品运营工作的效率，提升了产品推荐和个性化推荐的效果。