网络购物中物流服务选择关键影响因素的DEMATEL分析

摘要

从物流快递企业品牌效应、速度、价格、安全性、服务和辐射范围6个方面，系统分析了消费者网络购物中物流服务选择的影响因素以及各影响因素之间的关系，借助DEMATEL方法定量揭示了各因素影响消费者网络购物中物流服务选择的中心度和原因度。结果表明，快递运输速度、快递服务价格和产品运输可靠性等因素是影响消费者网络购物中物流服务选择的关键因素。%In this paper, we analyzed systematically the factors influencing the consumers' selection of logistics services in online shopping as well as the relations among the factors, then using the DEMATEL method, quantitatively uncovered the centrality and causality of the influence factors in the selection of logistics services in online shopping, and reached some useful conclusions.