考虑消费者剩余价值贴现的经销商定价研究

摘要

在由单个制造商和单个经销商组成的两级供应链中，考虑消费者剩余价值贴现对经销商利润的改变，将消费者剩余价值纳入到供应链价值的表征中，对供应链中经销商的价值进行重新度量，在此基础上构建价值最大化模型。并通过算例对考虑消费者剩余价值的经销商利润最大化与传统的利润最大化模型进行比较分析，结果表明，考虑消费者剩余价值的定价决策更有助于企业实现最大化利润，揭示了消费者对整个供应链中经销商价值创造的反馈机制和具体途径。%In this paper, studying a two-echelon supply chain composed by a single manufacturer and a single distributor and considering the impact of the consumer residual value discount on the profit of the distributor, we included the consumer residual value into the characterization of the supply chain value, re-measured the value of the distributor in the supply chain and on such basis, established the value maximization model. Next, through a numerical example, we compared the distributor profit maximization model that considered consumer residual value with the traditional model.