In this paper, on the basis of a systematic analysis of the characteristics and influence factors of the tourism industry, we proposed an effective tourism demand forecasting method, then relying on the tourism supply chain theory and starting from the perspective of the supply chain, analyzed the influence of the supply chain nodes on tourism demand, and at the end, through a specific case, demonstrated the validity of the forecasting model.%在系统分析旅游行业特点及其影响因素的基础上,提出了有效的旅游需求预测方法,借助旅游供应链理论,从供应链视角出发,分析不同供应链节点对于旅游需求的影响,最后通过具体实例对旅游供应链需求预测模型进行了验证。
展开▼