大数据在许鲜网O2O模式中应用的系统动力学分析

摘要

采用系统动力学方法，运用VENSIM仿真软件，以生鲜水果O2O企业—许鲜网为例，构建了许鲜网供应链模式的因果循环模型，并对其进行了系统动力学分析。通过对现有许鲜网O2O模式的分析，剖析现有模式在发展中凸显的问题，并提出通过大数据技术解决这些问题，最后根据系统因果循环图给出应用大数据技术的优化建议，为降低许鲜网供应链风险、优化现有O2O模式、保持企业高速发展提供技术支持。%In this paper, taking the system dynamics methodology and using the VENSIM software, we built the circular cause-effect model of the O2O supply chain mode of the Xuxian.Com and performed the corresponding system dynamic analysis. Through the analysis, we identified the problems existing therein, then proposed the big data technology to solve these problems, and at the end, according to the circular cause-effect chart, presented the relevant optimization model.