客户化延迟对降低企业物流成本的作用--从惠普公司的成功经验谈起

摘要

Today,enterprises are faced with the “personalized”buyer’s market.In order to meet the customer, enterprises must develop varieties of product categories,this leads to higher inventory costs and lower market response ability. Enterprises want to win the market,they not only satisfy the consumers “personalized”requirement,but also reduce the cost of enterprise.In the face of the global market,Hewlett-Packard Co successfully uses the method of customer delay,it not only meets the consumer demand,but also reduces the logistics cost.%经济快速发展的今天，企业面临的是消费者需求日益“个性化”的买方市场。为了满足“个性化”的客户需求，企业必须开发多种产品种类，这导致企业库存成本不断增加、市场响应能力迟缓等症状。企业要想赢得市场，既要快速地满足消费者“个性化”需求，同时又要降低企业成本。物流成本的降低，是企业的“第三利润”源泉。因此，控制物流成本对企业尤其重要。惠普公司面对全球市场，成功地运用客户化延迟方法，既满足了消费者“个性化”需求，又降低了企业的物流成本，其成功经验值得借鉴和学习。