我国电商企业物流运营模式研究

摘要

With the rapid development of the market of commercial system reform and network Chinese online shopping transactions,which leads to the development of enterprises in the circulation channel.Online shopping logistics relates to e -commerce and logistics with each other,so that the traditional logistics service can be suitable better for economy of network times.But how to choose online shopping logistics operation mode is an important premise which may achieve the most reasonable profit status,so self conducting logistics or outsourcing logistics becomes the key part of enterprise strategy.The idea of thisassay is to discuss online shopping logistics operation mode selection and use the way of normative analysis and empirical analysis to explore the development trend of online shopping logistics operation mode in china.%随着市场商业体系变革和网络的高速发展，我国电商企业发展迅猛，并带动了流通渠道的发展。电商企业的网购物流使得传统的物流服务更好地与网络时代的经济需求接轨。但是如何选择网购物流运营模式才可能达到最合理的盈利状态，所以自营物流或是外包物流成为电商企业战略的关键。文中的核心是围绕电商企业物流的运营模式的选择和评价进行探讨，规范分析为主、实证分析为辅，探索我国电商企业物流运营模式的选择与发展。