虚拟化妆术：展示焦虑与数字神话

摘要

Unlike traditional making-up, virtual making-up uses sone software like Photoshop to process digitalimages for the better effect of facial appearance. Reviews the making-up history and, taking a popular Chinese digital making-up software Show Your Beauty (Mei Tu Xiu Xiu) as an example, this paper discusses the relationship between the image perfection and the actions of sharing and showing, and points out that Virtual Making-up underlies the body showing anxiety as well as its ineffectiveness of contemporary people. Finally, it reveals that Virtual Making-up is essentially a digital mistery in the era of high-tech monopoly, which has also been a discourse and violence system related to the body.%虚拟化妆与传统化妆术不同，它通过图片处理软件修改人像的数字图片实现美颜效果。本文追溯了化妆术的发展史，并以数字化妆软件“美图秀秀”为例，探讨此类软件的“美图”与“秀”的关系以及虚拟技术与身体的关系，进一步指出虚拟化妆隐藏了当下社会大众的身体展示焦虑及展示的无效性，最后揭示出虚拟化妆术实质上是技术垄断时代的数字神话，是一套有关身体的话语和暴力系统。