纽约公共图书馆社交媒体营销实践

摘要

New York Public Library is one of the most successful libraries in social media marketing. The study of its social media marketing will give some reference for domestic libraries in China. This paper investigates and introduces the profile of social media platform of New York Public Library, and analyzes and summarizes its operation mechanism and strategies of social media marketing.%纽约公共图书馆在社交媒体营销方面是全球最为成功的图书馆之一，研究其社交媒体营销实践，对国内图书馆有借鉴作用。文章通过调研纽约公共图书馆社交媒体营销平台概况，分析和总结了其社交媒体营销的运营机制和营销策略。