运河城市文化产业发展与形象传播战略——以淮安、扬州区域协同为视角

摘要

文章提出京杭运河苏北段沿岸城市淮安、扬州开展区域文化、旅游产业协同发展战略，认为可以依托运河文化主题强化文化、旅游合作以及创意产业融合，开展产权共享、影视演艺、创意设计等多层次合作，构建“大文化、大旅游、大产业”业态和多样性文化旅游区，这对于传播运河沿岸城市的文化形象、合作打造运河文化品牌都有积极意义。%The author of this paper propounds that the cities such Huaian and Yangzhou along Great Canal (the nothern section of Jiangsu province) should employ the strategy of cooperating the regional culture and tourism industry, and suggest that, on the basis of canal culture, we should integrate culture, tourism cooperation and creative industry and carry out more cooperations about property sharing, film and performance and creative design, forming the pattern of "big culture, big tourism and big industry" and of diverse culture, which plays an important role in disseminating the cultural image of coastal cities along the Great Canal and creating the cultural brand about the canal