数字报纸发展的困惑及未来之路

摘要

Since the launch of China's first digital newspaper in 2006 , such a special product at the age of media revolution has gone through the first 10 years.During the period, the industry's exploration on digital newspaper has never stopped .From the capability expansion to form innovation , from fixed and mobile terminals of digital newspaper to multimedia and cloud newspaper , from free reading to attempted paying wall , there have left footprints of striving forward but no industry and academia expected“glory” has appeared .This paper summarizes the 10-year development history of digital newspaper , provides an in-depth analysis of the confusions it faced , and explores the paths for its future development .%国内首份数字报纸自2006年推出以来，这个媒介变革时代的特殊产物，已经走过了第一个10年。期间，业界关于数字报纸的探索从未间断，从功能的拓展到形态的创新，从固定、移动终端的数字报纸到多媒体数字报、云报纸，从免费阅读到收费墙的尝试，一路留下了努力前行的足迹，但并未出现业界和学界所期待的“辉煌”。文章总结数字报纸10年发展的历程，深度剖析其面临的困惑，并探讨其未来发展之路。