肇庆市旅游电子商务发展现状与对策探析

摘要

The main problems of Zhaoqing＇s tourism electronic commerce lie in the weak awareness of development,imperfect network facilities,lack of publicity and professional talents,which greatly hinder the development of Zhaoqing＇s tourism.In order to make a real famous tourist city,it＇s suggested that the own tourism brands of Zhaoqing should be built,the characteristic tourism electronic commerce should be developed,the information network security management should be strengthened and the network propaganda and professional talents training should be increased.%肇庆市旅游电子商务主要存在发展意识不强,网络配套设施不完善,宣传力度不够和专业人才缺乏等问题.这些问题阻碍了肇庆市迈向旅游强市的步伐,肇庆市要成为正真的旅游强市,必须建设自己的旅游品牌,发展特色旅游电子商务,加强信息网络安全管理,加大网络宣传和专业人才培养.