基于生态位理论的酒店竞争策略研究

摘要

生态位是生态学中的重要概念,是指生物在环境中占据的特定位置。生态位现象不仅适用于自然界,它对所有的生命现象都具有普遍性。本研究将生态位理论引入酒店研究领域,从生态位角度界定酒店生态位的内涵,提出酒店生态位的三个维度：功能维度、时空维度和资源维度,分析酒店之间竞争的实质,提出现代酒店的竞争策略。%Niche theory is an important theory of ecology, refers to a specific location that biological occupied in the environment. It applies not only in nature, but all life phenomena. This paper proposes the concepts of hotel niche, and then expounds its three dimensions on niche theory: functional dimensions, spatial - temporal dimensions and resource dimensions, analysis substantial competition between the hotels, and then concludes the competitive strategy of modem hotels.