Research on the Competition Degree and Competition Strategy of China’s Processing Industries of Agricultural Products Based on the Potter Model——Taking 'LaoGanMa' as an Example

摘要

By using Porter’s Five Forces Model,and from 5 aspects of individual farmer,purchaser,new entrant,substitute and the enterprise of the same trade,I analyze the leading enterprise in Guizhou Province-LaoGanMa,so as to reveal the commonality and particularity reflected from the competition degree of LaoGanMa as follows:LaoGanMa has absolute dominance over material purchase;the purchasers’ recognition on the quality of LaoGanMa,bearing capacity of sales price and habitual consumption allay consumers’ ability to bargain;as for the problems of substitutes,the threat of new entrants and competition of the same trading,LaoGanMa has not done enough.The thesis formulates the competitive strategy conducive to development,like differentiation strategy,Cost-leadership strategy and brand strategy,in order to promote the development of processing industries of agricultural products.