合肥在长三角城市群中旅游定位及优化路径

摘要

Tourism industry has increasingly become the local economic restructuring and promoting economic and social development of the leading industry. Hefei vice center as the Yangtze River Delta city group and“along the way”is an important node in the city,located in the Yangtze River international construction into the golden tourism belt of the destination,not only can enhance the level of city development and regional competition ability, but also to further expand the international reputation and international influence. Comb relevant literature from a strategic point of view,the current situation of the development of multi dimension,multi angle analysis of tourism in the city of Hefei,Hangzhou,Nanjing,through the analysis and comparison,try to improve the comfort and satisfaction of tourists between the demand for the purpose of seeking optimal path in tourism,ecological tourism, market development,tourism image and tourism infrastructure etc.%旅游业日益成为地方经济转型和促进社会经济发展的主导产业。合肥作为长三角城市群副中心和“一带一路”重要节点城市，将其定位建设成长江国际黄金旅游带目的地，不仅能提升城市发展层级和区域竞争能力，还能进一步扩大国际知名度和对外影响力。梳理相关文献资料，从战略角度，多维度、多视角地分析合肥市旅游业的发展现状，通过与杭州、南京的对比分析，试以提升游客舒适度和满足差异性需求为目的，在旅游项目、生态旅游、市场开发、旅游形象、旅游基础设施等方面寻求优化路径。