新媒体与传统媒体比较研究

摘要

新世纪以来,伴随着信息科学技术突飞猛进的发展,传播媒介开始由以传统媒体为主流的渠道向新媒体过度,新媒体彰显出了非凡的影响力以及对宣传舆论的控制力,成为继纸媒体、广播电视媒体之后的第三大重要传播载体。并深深地融入了人们的日常生活,在新媒体重构的媒介环境中,其传播手段、传播内容、传播效果等元素都发生了同传统媒体相比较大的变化。对新媒体与传统媒体两者之间相关元素的比较研究,并从中探寻媒介本身对传播语境的影响,是文章关注的着眼点所在。%Since the new century,with the development of information science and technology make a spurt of progress,the media started by traditional media for the mainstream channels to new media,new media to highlight the extraordinary influence as well as to the public opinion control force,and become afterwards the paper media,radio and television media as the third major carriers.Deeply into people＇s daily life,in the new media remodeling of the media environment,the communication methods,communication content,communication effect element produced with the traditional media compared to big changes.On the new media and traditional media between related elements of comparative study,and find the medium itself on the spread of context effects,is the starting point.