十堰市居民家庭旅游决策影响因素分析

摘要

选取十堰市居民家庭作为研究对象,对影响家庭旅游决策的因素进行定量分析和评价.研究发现,十堰市居民家庭旅游决策的影响因素可以分为四类:旅游地综合服务因素、景区社会影响力因素、家庭成员个体因素和旅游地社会文化因素.旅游地综合服务是家庭旅游决策的首要影响因素,其中"安全状况"因子是家庭旅游决策最主要的影响因素.%This paper takes urban families in Shiyan City as an example to explore the influencing factors of family tourism decision-making. The results of the questionnaire survey indicate that there are four factors affecting family tourism decision-making: tourist destination integrated services, the scenic spot social influence, family members, and tourist destination social and cultural factors. Tourist destination integrated services are the primary influence factors of family tourism decision-making, among which safety is the most important.