基于多属性逆向拍卖模型的物流服务交易机制设计

摘要

传统的物流外包决策方法忽略了物流服务交易市场中供需双方之间的消费偏好不相同,决策目标不一致,彼此信息不对称等客观因素.文中将多属性第一评分逆向拍卖模型引入物流服务交易机制设计中,扩展了物流服务投标者的成本函数类型,分析了其均衡策略,并给出了物流服务需求方的期望效用.%Traditional decision-making technique of logistics outsourcing neglected those objective factors between demander and supplier including: consumer preference inconsistent, decision objective different, information asymmetry,which existed in logistics outsourcing market. The multi-attribute first score reverse auction model was introduced to logistics services transaction mechanism,improving the type of cost function of logistics services demander,analyzing the equilibrium strategies. At last, expected utility of logistics services demander is given.