城郊出游自驾车游客方式转移影响因素研究——以东钱湖为例

摘要

自驾游在城郊短途出游中的比例不断上升,带来了交通拥堵、停车困难、停车秩序混乱等一系列交通问题,如何引导自驾车向公交转移成为多数旅游景区亟须解决的问题.文中以宁波东钱湖旅游度假区为例,利用Logit选择模型,研究各类因素及措施对自驾车游客方式转移的影响,有助于景区交通规划与管理措施的制定和效果评估.研究表明,同游人数、限制小汽车使用措施、增加公交服务、提高停车收费等因素对方式转移行为有显著影响,对于同类景区也存在一定的借鉴意义.%With the proportion of self-drive increasing constantly in the suburban short-distance travel , a series of traffic problems ,such as congestion ,parking difficulty and parking disorder ,has been trig-gered .It becomes an urgent problem to be solved that how to guide self-drive tourists transfer to pub-lic traffic service .Taking Dongqian Lake as an example ,a logit choice model has been established to research on all kinds of influence factors and measures of transfer behavior of self-drive tourists in suburban tourism ,w hich is helpful for the scenic traffic planning ,management measures making and effect evaluation .The results show that a series of factors ,such as the numbers of travel partners , measures on limiting car-using ,enriching bus service and higher parking fee ,have significant effect on mode transfer behavior ,w hich can also be used for the reference of other similar scenic spots .