重访“全球化”——从麦奎尔对全球化的重新评估说起

摘要

＂全球化＂范式曾是国际传播研究中一个时髦的理论流派,但现在由于其自身特点所造成的争议与困境,＂全球化＂理论体系正面临时过境迁的窘境。有感于传播学者麦奎尔2005年版《麦奎尔大众传播理论》中作者＂重估全球化＂的文字,在简要回顾了其它学科路径下＂全球化＂的不同含义之后,比较了传播学视域下麦奎尔与斯巴克斯两者对＂全球化＂的批评,希冀能凸显种种＂全球化＂表像之下媒介全球化的内涵与外延。%＂Globalization＂ paradigm once was a very popular theory genre in international communication research field.However,due to the anomaly and controversy with its own characteristics,it gradually faces the fate of being discard nowadays.As a response to the essay,＂Globalization Re-evaluated＂ in MaQuail＇s 2005 edition of MaQuail＇s Mass Communication,this article,after a general review of the various kinds of ＂globalization＂ under different disciplines,firstly compares MaQuail and Sparks＇s views to ＂globalization＂ from the communication perspective and then hopes to highlight the connotation and significance of the media globalization.