我国经济型酒店的发展战略思考

摘要

the growing and development of economic hotel is the mark for the perfect and mature Chinese hotel.With the customer groups changing from business people to the public for recreation travel,the economic hotel now faces a new challenge and opportunity,so the strategic management becomes the precondition for a successful hotel.This paper presents 4 development strategies：branding,exquisites,differentiation and collectivization based on the competition analysis.%经济型酒店的出现与发展是中国饭店业逐步走向完善与成熟的标志。随着顾客群体经历从中小商务人士到大众休闲旅游的转变,经济型酒店将迎来新一轮的机遇与挑战并存的发展,而战略管理是酒店成功的前提。文章在对经济型酒店行业竞争分析的基础上,提出集团化、品牌化、差异化、精品化的四种发展战略。