体育产业与旅游产业融合发展模式与对策研究--基于全价值链的视角

摘要

当前世界经济呈现出明显的产业融合化发展趋势，作为现代服务业的重要组成部分，体育产业与旅游产业的融合发展亦是大势所趋。在阐释体育产业与旅游产业融合全价值链内涵的基础上，探讨了价值依附型、价值联接型和价值集成型三种融合模式，并提出了促进两大产业融合可持续发展的若干对策建议。%The industry convergence is an inevitable development trend of the world economy during the present pe -riod.As the important part of modern service industry , sports industry and tourism industry convergence is very necessary .Based on interpretation about the whole value chain of sports industry and tourism industry convergence , this article discusses the value-binding development pattern , the value-linking development pattern and the value-integration development pattern of the two industries convergence , and puts some countermeasures which may pro-mote sustainable development of sports industry and tourism industry convergence .