本研究运用旅游摄影学VEP技术研究三种来源的摄影样本所反映出公益旅游地理意象、意象内容差异和特征，并说明意象形成的摄影心理动机和价值取向，其结论为公益旅游营销的主题选取、完善视觉营销效果、市场和项目定位拓展等提供科学参考。%This paper researches the volunteer tourism images of three resource samples by applying VEP tech-niques to conclude differences and features of image and explain photographic psychology motives and values, thus, offering scientific references for voluntourism marketing theme and its effects, tour items targeting and extension with aim of integrating social charity cause.
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