商务英语教学中广告翻译的文化因素探析

摘要

Deeply rooted in the language, Culture has local characteristics. If students do not fully understand the differences between two languages, they can not accurately convey the semantic. Therefore, it is self-evident that culture factors play a great important part in business English teaching of advertising translation. While teaching, teachers should fully consider the aesthetic taste and culture differences, conform to the target linguistic and cultural customs and take the form of expression which is accepted commonly. This paper analyzes the cultural factors in the translation of English advertisements from the perspective of the difference between Chinese and English cultures.%文化深深植根于语言，且具有本地特色。如果学生不能透彻地理解中英文两种语言间蕴含的差异，就可能达不到准确传达语义的效果。因此，文化因素在商务英语教学中广告翻译的重要性不言而喻。教师在进行广告翻译教学时，一定要充分考虑语言的审美情趣、文化差异，顺应目的语的语言文化习惯，采取受众群体喜闻乐见的表达方式。