发展体育赛事旅游的SWOT分析及对策--以黄山市为例

摘要

体育赛事旅游是体育产业和旅游产业有机融合的新型旅游形态，已成为世界流行的旅游方式之一。采用SWOT分析方法对黄山市体育赛事旅游发展的优势、劣势、发展机遇和挑战等指标逐一分析并提出对策，将有助于黄山市体育赛事旅游全面发展、不断优化。%The sports tourism is the organic combination of sports industry and the tourism industry of new forms of tourism, has be-come a popular way to travel in the world. SWOT analysis used on the development of sports tourism in Huangshan city, strengths, weak-nesses, opportunities and challenges of development indicators, such as analyse and propose a solution, will help sports tourism in Huangshan city comprehensive development, the continuous optimization..