制服设计色彩选择因素探析

摘要

One of the visual elements to differentiate the uniform design is the color. The design of uniform color is the important link in the VIS Design, its setting and specification depend on multiaspect reasons .As for the research on the corporate culture、the safety environment、the tradition and tideway of culture、the psychological associate and so on, it will provide credible evidence for the uniform color’s design and choice. It furnish the practical design with realistic foundation to analyze the macroscopical and micro aspect in the process of uniform color designing.%色彩是标识制服设计差异的重要视觉因素，制服色彩设计也是企业VIS设计的重要环节，其设定与规范受多方面原因的影响。对企业文化环境、安全工作环境、文化传统与潮流、心理联想等各个方面因素的研究，都会对制服色彩的设计和选择提供可靠的依据。分析制服色彩设计过程中所需要考虑到的宏观与微观视角，对于其实际设计操作提供了根据和现实意义根基。