高校体育产业运营的价值取向分析

摘要

高校体育产业运营的价值取向是平衡高校体育产业的公益性和营利性冲突的核心内容，文章分析了高校体育产业运营价值取向存在的问题，提出整合高校体育产业运营价值取向的对策．%The value orientation of university sports industry is the key to balance the conflict between its public welfare and profit. This article has analyzed the existing problems in the value orientation and proposed the solutions to integrate the value orientation of university sports industry.