从“淘宝体”篇际互文性的流行透视公共话语的非正式化趋势

摘要

近年来，许多公共话语开始受到网络话语的殖民。作为一种非正式化的话语形式，“淘宝体”逐渐渗透到越来越多的社会公众用语里面，并形成了典型的篇际互文性。本文将以“淘宝体”在公共话语中的广泛应用为例，在篇际互文性的运行机制下分析这类非正式化语体的产出和阐释过程，进而揭示出当今社会公共话语非正式化趋势的具体体现和语用功效。%Contemporary public discourse is being colonized by discourse from the Internet.As an informalized dis-course type, Taobao style permeates public discourse in an increasing number of social areas, and thereby forms the typical interdiscursivity.This paper, based on the extensive use of Taobao style in public discourse, firstly analyzes the productive and interpretative processes of the style under the mechanism of interdiscursivity.Then it reveals the phenomenon of public discourse informalization with the analysis of some examples.Finally, the paper explores the functionality of informalized public discourse in contemporary society.