'中心-边缘':自媒体与媒体权力结构的再生产

摘要

自媒体研究既需在宏观上建立完整的理论框架,也需微观考察其新闻生产方式的多样性.文章采取"中心-边缘"的分析框架,以数据统计为主要研究方法,从宏观和微观两个层面解释自媒体参与下的、媒体领域的权力结构再生产.结论显示:中国的传媒体制构成"中心-边缘"的权力结构,20世纪90年代至21世纪初期的体制变革以来,大型国有传媒集团始终处于中心地位;Web2.0浪潮之下,自媒体一方面挑战了原有的权力结构中的中心媒体,另一方面在多方力量博弈的结构中依然处于边缘.这一再生产后的权力结构既异于以往,同时又继承了原有结构的若干特征,而非停留在"去中心、去权威"的简单状态,亦不能用"新-旧"或"精英-大众"简单的二分法来解释.%This paper illustrates on both macro and micro level how " We Media" reproduces the power structure of Chinese media institution by " center-periphery" approach.Since the institutional change started in 1990s,the state-owned media groups have occupied the central position in this structure.How-ever,by the trend of Web 2.0,"We Media",on one hand wavered the previous power structure by challenging the " central media",on the other hand was repressed in reproduction and remain peripheral after power struggle among multiple actors.This reproduced power structure is different but still inherits several characteristics as the heritage from the past.It is not adequate to explain this complicated process with neither the explanation of " decentralization/de-authorization " nor the dichotomy of " traditional new" or " elite mass" in the present studies.