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Systems and methods for identifying and correlating an advertised object from a media asset with a demanded object from a group of interconnected computing devices embedded in a living environment of a user

机译:用于从媒体资产中的媒体资产识别和关联来自媒体资产的媒体资产的系统和方法,该对象来自嵌入用户的生活环境的一组互连的计算设备

摘要

Systems and methods for identifying and correlating an advertised object with a plurality of interconnected computing devices embedded in a living environment of the user. For example, a media guidance application implemented at a set-top box with a television may receive a signal from a printer indicating that cartridge ink is low. When the user is watching a television show and an advertisement relating to printer cartridges is being played, the media guidance application may identify that the advertised printer cartridges may be something that the user needs, and may then send a notification to a user of the advertisement. In this way, the media guidance application correlates advertisements from a media asset with a user's actual needs, which may improve the advertisement conversion rate for advertisers.
机译:用于识别和关联广告对象的系统和方法,其中包含嵌入用户的生活环境中的多个互连的计算设备。 例如,在具有电视的机顶盒处实现的媒体引导应用可以从指示盒墨水低的打印机接收信号。 当用户正在观看电视节目和与打印机盒有关的广告时,媒体指导应用程序可以识别广告打印机盒可以是用户所需的东西,然后可以向广告的用户发送通知 。 以这种方式,媒体指导应用程序与用户的实际需求相关联来自媒体资产的广告,这可以改善广告商的广告转换率。

著录项

  • 公开/公告号US11218774B2

    专利类型

  • 公开/公告日2022-01-04

    原文格式PDF

  • 申请/专利权人 ROVI GUIDES INC.;

    申请/专利号US202016783949

  • 发明设计人 TIMOTHY JACOB FENNELLY;

    申请日2020-02-06

  • 分类号H04N21/478;H04N21/234;H04N21/431;G06Q30/02;G06Q20/12;H04N21/658;H04N21/2543;H04N21/254;

  • 国家 US

  • 入库时间 2022-08-24 23:10:35

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