我国居民对慈善组织的认知--基于与政府、企业的比较分析

摘要

现代意义的慈善组织在我国的发展尚处于初期阶段，目前民众对慈善组织的认知还存在一定的偏差，学界也还缺少对慈善组织认知的相关研究。利用一项全国性抽样调查数据，通过对慈善组织与政府、企业的比较研究发现，我国居民对慈善组织和政府、企业的区别有着基本的认知，但仍有相当一部分居民并不能对其进行明确区分；对影响慈善组织认知的多元回归分析发现，普遍信任和媒体认知对人们的慈善组织认知有着显著的影响。%Due to the primary stage of modern charitable organizations, there are some cognitive bia-ses towards charitable organizations in China. With the data from a nationwide sampling survey, by com-paring charitable organizations with government and enterprises, the paper finds that although people have a basic understanding of the difference between charitable organizations and government and enterprises, considerable percentage of residents cannot make a clear distinction. OLS model shows that universal trust and media cognition can affect people’ s cognition of charitable organizations.