四川历史悠久，旅游资源丰富，发展旅游经济存在良好的基础。文章分析了四川旅游业的发展现状、面临的机遇和挑战，总结了四川旅游发展集团的探索与实践，并提出了加快四川旅游业发展的对策建议。%With its long history and abundant tourism resources,Sichuan is advantaged in tourism development. This paper analyzes the status quo of tourism development in Sichuan as well as its opportunities and challen-ges. Practices and experiences of Sichuan Tourism Development Group are also summarized before strategies to step up Sichuan tourism development are proposed.
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