法国蓝色海岸旅游推广经验对海南旅游业发展启示

摘要

海南以其得天独厚的自然条件与秀丽风光为海内外游客所青睐，海南国际旅游岛建设也已上升为国家战略，但因条件制约，诸多方面的工作仍有提升空间。当前对法国蓝色海岸地区旅游推广经验的研究有助于在国际旅游岛建设的政策法规、传播推广、产品开发、行业配套、服务质量、交通运输等多领域内寻找行业差距，突出自身亮点，最终有利于海南国际旅游岛整体建设的完善提升。%Hainan is famous for its advantageous natural conditions and the beautiful scenery, which attract tourists from home and abroad, and the construction of Hainan International Tourism Island is now national strategy.Although there are various constraints,work in many aspects has room for improvement.Currently,the comparative research into promotion of France's Blue Coast will eventually contribute to the full-fledged con-struction of Hainan International Tourist Island through looking for gaps in the aspects of policies and regula-tions,publicity and promotion,product development,supportive infrastructure,service quality and public trans-portation,and highlighting its advantages.