神农架中医药健康旅游开发探讨

摘要

神农架堪称"中药宝库",有着得天独厚的中药资源,具有中药资源旅游开发和中医药健康旅游发展的优越条件.神农架中医药资源旅游开发与中医药健康旅游发展,应实行传统与现代结合的开发模式,打造我国中医药健康旅游示范基地;深度开发资源,形成富有特色的系列中医药健康旅游产品;向传统文化与传统中药学借力,整合资源,衍生开发中医药健康旅游服务产品.%The tourism development of traditional Chinese medicine resources and the development of Chinese medicine health tourism have important practical significance.Shennongjia,called"treasure house of traditional Chinese medicine"due to its unique traditional Chinese medicine resources,is advantageous with the tourism development of traditional Chinese medicine resources and the development of Chinese medicine health tourism.The tourism development of traditional Chinese medicine resources and the development of Chinese medicine health tourism in Shennongjia should implement a combination of traditional and modern health tourism development model, and establish itself as a model for traditional Chinese medicine health tourism. Strategies include strengthening intensive product development and integrating traditional cultures so as to come up with a unique series of Chinese medicine health tourism products.