河北省旅游宣传口号的内涵解析

摘要

The tourism slogans in Hebei are analyzed from the perspectives of humanism and tourism resources to make more people understand more about the humanistic spirit and resources in Hebei. With the analysis of the Yan-Zhao Culture, the image of Hebei with deep and rich cultures is established, and with the introduction of different tourism resources and developing plans, tourists’ interests in its souvenirs are stimulated. The analysis of the tourism slogans, the combination of tourism and culture and the exploration of tourism resources are of great importance in the future research.%从人文精神与旅游资源状况的角度，对河北省旅游主题口号的内涵进行解析，力求使河北旅游的人文内涵与资源优势为更多人所了解。通过对以燕赵文化为核心的人文精神解析，树立起河北旅游厚重而富有文化气息的形象。通过对各类各色旅游资源的概述以及开发规划的介绍，激发起旅游者对河北旅游产品的兴趣。从旅游主题口号解读到旅游与文化的结合以及旅游资源的开发创新是以后研究的重点方向。