云冈旅游商品包装设计研究

摘要

There are many problems in packaging design of Yungang tourist products, with lack of marketing sense, brand building and market segmentation. The design strategy for Yungang tourist product packaging includes segmentation of tourist market, emphasis on marketing and mastering fashion trend. We should investigate and study the market demand, take natural and human landscape in Datong as the connotation, do market segmentation and build brand to redesign the historical and local elements and promote the development of tourist industry.%云冈旅游商品包装设计现实问题较多，在营销意识、名牌塑造和市场细分上缺失较大。细分旅游市场、重视商品营销和把脉时尚审美是云冈旅游商品包装的设计策略。云冈旅游商品包装设计要深入调研市场需求，以大同区域范围内的自然和人文景观为内涵，细分市场、塑造名牌，进行历史文化和本土元素的再生设计，这样才能推动旅游产业的发展。