河南省冬季旅游产品体验化设计研究

摘要

The increasing weight of tourism activities in people's life, the expanding range of winter tourism ,which have made winter tourism become a new economic growth point .However , the seasonal phenomenon of tourism market has not been changed , the resulting industry problems remain unresolved , the dull winter tourism product become the main constraint , especially in Henan .At the same time ,experience product has become the consumption hot spot.The article analyzes the existing problems of the winter tourism products ,put forward to the comprehensive strategies of the winter tourism products experience design in Henan .%旅游活动在人们生活中分量的增加、冬季旅游范围的扩大，使冬季旅游成为旅游的一个新的经济增长点，但旅游市场“淡旺季”的状况仍未得到改变，由此带来的行业问题依然未得到解决，冬季旅游产品单调成为最主要的制约因素，尤其是河南。同时，体验时代使体验化产品成为消费热点。本文在分析河南省冬季旅游产品存在问题的基础上，全方位提出河南省冬季旅游产品体验化设计的策略。