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南京奥林匹克公园服务品质相关调查研究

         

摘要

This study aims to explore the Olympic park recreation involvement and place between the perception of causality and its affect tourist satisfaction , the object of study for tourists in Inner Mongolia city of Baotou Olympic Park, using random sampling to survey , 410 effective questionnaires .The results showed that 1 ); recreation involvement in "attraction"and "self expression"satisfaction with local perception and tourists are positively correlated, recreation involvement , "the core of leisure"is the local perception and satisfaction of tourists are negative correlation .2 ) local perception "local"and "place identity"dependence on tourist satisfaction are negatively correlated , while the "place attachment"to "service quality , environmental landscape"satisfaction is positive related to sports facilities , satisfaction is negative correlation .Finally, the proposed park management unit , organized sports activities should be integrated into the tourists "self expression", pay attention to the tourists "place attachment"to increase the park on the emotional level in young attractive and improve visitor satisfaction and good memories .%分析了奥林匹克公园服务品质、满意度及重游行为之间的关系.以南京奥林匹克公园的游客为研究对象,并依研究目的采用相关统计方法,研究结果发现:1)服务品质与满意度之间具有高度的相关性.2)满意度与重游行为之间具有高度的相关性.3)服务品质与满意度能有效预测游客的重游行为.期望透过结果,使公园业者能在经营管理上有所参考.

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